+Biography

Mathew Cullen is an American music video, commercial, and film director. He is co-founder of production company Motion Theory and co-founder of creative studio Mirada with Guillermo del Toro.

Cullen has directed and produced hundreds of commercials and music videos, including two of the most viewed videos of all time: Katy Perry’s “Dark Horse” at #3 and “Roar” at #4, both with over a billion views. Rolling Stone named him to its annual “Hot List” and Wired called him one of six directors who are making music videos cool again. He won two consecutive Grammy Awards for The Black Eyed Peas’ “Boom Boom Pow” and Weezer’s “Pork and Beans,” the most blogged-about video of 2008. Cullen partnered with Katy Perry again in 2014 on “Dark Horse” to win Best Female Video at the MTV Video Music Awards and Best Video at the MTV Europe Music Awards. The video also made her the first woman in history to reach a billion views. 

He founded Motion Theory at age 23 and has since overseen production on over 500 projects. Cullen joined forces with Guillermo del Toro in 2010 to launch Mirada, a studio designed for storytellers. Under his direction, Mirada launched a number of multiplatform experiences, including IBM’s THINK Installation, the Ro.me interactive video and MirrorWorld, a living storybook app for Cornelia Funke’s book series, the latter two garnering Cannes Lions in Animation, Illustration and Graphic Design, and Best Visual Design/Aesthetic.

In 2013, he designed and directed the prologue to Guillermo del Toro's blockbuster PACIFIC RIM. Most recently, Cullen directed the feature film LONDON FIELDS, based on the acclaimed novel by Martin Amis, and starring Amber Heard, Billy Bob Thornton, Jim Sturgess, Theo James, and Johnny Depp.

He serves on the Board of Trustees for Film Independent, and has guest spoken at Harvard Business School, USC, UCLA, and the Sundance Film Festival.

+Awards as a Director

  • 2015 First Video with a Female Artist to reach 1 billion views on Youtube, Katy Perry "Dark Horse"
  • 2015 VEVO Billion View certified, Katy Perry "Dark Horse"
  • 2014 MTV EMA Video of the Year, Katy Perry "Dark Horse"
  • 2014 MTV VMA Best Female Artist, Katy Perry "Dark Horse"
  • 2014 MTV VMA Best Collaboration Nominee, Katy Perry "Dark Horse"
  • 2014 Youtube #1 Most Viewed Video of 2014, Katy Perry "Dark Horse"
  • 2014 VEVO Hot, Video of the Year, Katy Perry "Dark Horse"
  • 2014 VEVO Hot, Best Pop Video, Katy Perry "Dark Horse"
  • 2012 Art Directors Club Gold Cube, IBM, “Think”, Interactive, Physical Installation
  • 2012 Art Directors Club Audience Award Cube, IBM, “Think”, Interactive, Physical Installation
  • 2012 AICP Show Next, IBM Centennial, “Think”, Integrated Campaign Award
  • 2012 AICP Show Next, IBM Centennial, “Think”, Next Experiential Award
  • 2012 IDSA Gold Award, IBMCentennial, “Think”
  • 2012 One Show Gold Pencil, IBM Centennial, “Think”, Events and Installations
  • 2012 Cannes Lion Shortlist, IBM Centennial, "Think", Events and Installation
  • 2012 Cannes Lion Shortlist, IBM Centennial, "Think", Titanium and Integrated
  • 2010 MTV EMA Video of the Year Nominee, Katy Perry "California Gurls"
  • 2010 Emmy Award-Commercial, NFL Network "Run"
  • 2009 Grammy Best Short Form Music Video, Black Eyed Peas "Boom Boom Pow"
  • 2008 Grammy Best Short Form Music Video, Weezer "Pork and Beans"
  • 2008 MTV EMA Video of the Year Nominee, Weezer "Pork and Beans"
  • 2008 Guinness World Record,"Most Internet Memes in a Music Video" for Weezer's "Pork and Beans"
  • 2008 MTV VMA Best Editing Nominee, Weezer "Pork and Beans"
  • 2008 MTV VMA Best Choreography Nominee, Adele "Chasing Pavements"
  • 2007 AICP Award, Agency Art Direction – HP Hands “Pharrell” 
  • 2007 Art Directors Club Distinctive Merit, Television & Cinema Design – HP Hands Campaign
  • 2007 Art Directors Club Merit, Graphic Design, Television & Cinema Design – Nike Golf 
  • 2006 Clio Silver, Animation – Reebok “Wrapsheer”
  • 2006 Stash, Best of Show – HP Hands “Pharrell” 
  • 2004 ADC Silver, Television & Cinema Design – Fox Sports "Shockey"
  • 2004 ADC Distinctive Merit, Television & Cinema Design – Nike Presto "Urban Canvas"
  • 2004 ADC Distinctive Merit, Television & Cinema Design – Nike "Flow"
  • 2004 ADC Distinctive Merit, Television & Cinema Design – Fox Sports "Gruden"
  • 2003 AICP, Graphic Design – ESPN "Evolution"
  • 2003 AICP, Graphic Design – HP "Anthem"
  • 2003 ADC Silver, Television & Cinema Design – HP "Anthem"
  • 2003 ADC Distinctive Merit, Animation – Sony "Pure Listening Pleasure"
  • 2002 AICP, Table-top – Showtime "The Killing Yard"
  • 2002 AICP, Graphic Design – Novell "Line of Information"
  • 2002 AICP, Graphic Design – Sony "Pure Listening Pleasure"
  • 2001, SPD Silver Medal – Lance Armstrong, Video Diaries
  • 2001 ADC Gold, New Media – Motion Theory Website
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